A speculative work for a national nonprofit based in New York, Jazz Foundation of America.

This rebrand aims to encourage intergenerational influences, repurpose the colors to visualize a welcoming environment, and draw inspiration from the legends.

Jazz Foundation of America (JFA) aids older musicians with emergency assistance, provides work opportunities, and emphasizes community partnerships.

In an effort to preserve and promote the legacy of jazz, they created emergency funds to address the needs of great musicians. Their programs help benefit the community by giving these musicians the space to teach, talk about their past, and continue playing.

The preservation of jazz starts at maintaining the source.