The World in Orchestra (TWiO) is a festival that aims to preserve orchestral music, encourage emerging musicians, and connect genres across generations.
The gradient focus simulates the growth and blend, bringing youthful energy to create a unique orchestral experience. This conceptual festival explores the blend of orchestral material with bright, captivating branding in order to demonstrate that orchestras are enjoyable and exciting.
There are eight represented countries chosen for their renowned orchestras. This event aims to host not only the most talented musicians but also encourage spaces for instrumental music to fill. Musicians may meet each other, connect with one another, and experience different cultures within the three days.
The ‘2’ in the logomark is an interpretation of the top half of a musical rest combined with the fermata. Both allow for a breath in sheet music, signaling the audience to catch their breath, enjoy the harmonies, and experience the strings. The 'O' includes an abstract interior representative of the globe and the countries that are represented in this festival. The '2' and the 'O' are joined together to celebrate the 20th anniversary of this event. The logo is designed to change per year to signify growth. The extra graphics include conducting patterns, secondary logos, and the year displayed for this particular festival.
Received ADAI Award of Excellence in Integrated Brand System (2026).
World of Orchestra
December 2025
Experiential Design, Marketing



