Little Woods Herbal is an artisan tea and spice shop, located in the heart of downtown Ames.

Their local ties make them a suitable choice for both short-term visitors and long-term residents. Their website serves as a shop and information page. This project aims to solve their usability issues and increase their online traction.

I primarily focused on revamping the shop page, emphasizing the unique qualities of their monthly tea subscription membership, and improving the correlation of their products to their website.

Received ADAI Award of Excellence in Website & App Design (2026) and selected for Midwestern Graphic Design Biennial in Interactive Design (2026).